Who we are
Rough Guides is a pioneering global travel brand that’s provided trusted travel advice since 1982, when founder Mark Ellingham published the Rough Guide to Greece. Combining a journalistic approach with an understanding of what travellers really need to know, the book’s instant success spawned a series that quickly covered dozens of destinations, attracting a loyal readership hungry for Rough Guides’ trademark “tell-it-like-it-is” ethos.In November 2017, Rough Guides became part of Apa Publications, joining Insight Guides and Berlitz Publishing, and expanding to become a full service travel platform, offering tailor-made trips alongside our ground-breaking guidebooks.
What we do
Today Rough Guides is a world-renowned, world-respected hub for everything a traveller needs, from finding inspiration in the features on our award-winning website and podcast series, to our tailor-made trips. Our travel booking platform provides independent-minded travellers with access to the insider insights of local experts around the globe – that tailor-made trip-of-a-lifetime you’ve always dreamed of is but a click away.And our travel-book roots are as strong as ever too. We publish almost 200 books, from country and pocket guidebooks, to inspirational travel specials and targeted series, including First-Time guides, On a Budget and phrasebooks. Like we said, we’re a one-stop hub for everything a traveller needs.